mar·ket·ing
When building a marketing plan it
is important to consider the long term goals of your
business and your promoting needs. For business's relying on sales from the consumer the real challenge is how to make your product stand out from others and have your business at the forefront of the consumers mind. With most having a tight budget this needs to be done in a way that means minimal cost with maximum exposure. In today's society this is often a difficult challenge to achieve.
At
Double Creations Publications we aim to make this goal reachable
for all business's,
regardless of size. We work alongside business's helping them reach a national audience on a regular basis. By including us in your marketing strategy you are not only reaching a national audience but cutting your outgoing costs, maintaining full control of your advertising and shouting out about individual products free of charge. The use of our services such as product photography and advertisement design leaves you with more time on your hands to focus on product and customers.
What
do we provide:
Low cost product and service reviews – This can be a one off or over many issues. We work alongside you to promote your product in a way that meets your current business needs. Our reviews include your logo, url and contact information. As an modern e-zine with links our readers are only a click away from your website and products. All reviews are also placed on our blog site with logo, tags and links for added exposure. Facebook, twitter and google+ are all used to promote the review ( depending on package chosen ). |
Our reviews are aimed at generating
interest, similar to word of mouth, but we do not guarantee sales
from the review alone . Consumers are funny creatures. They see something like a review, read it, think
the product is great or that they must check out the site and then forgot all about it until it is in their
face again and again. A consumer will tell their friends about the product and let them know it is what they may be looking for, then when they see the advertisement next issue they ask their friend if they checked out the product, jolting the friends actions. This is where our advertising packages come into play.
from the review alone . Consumers are funny creatures. They see something like a review, read it, think
the product is great or that they must check out the site and then forgot all about it until it is in their
face again and again. A consumer will tell their friends about the product and let them know it is what they may be looking for, then when they see the advertisement next issue they ask their friend if they checked out the product, jolting the friends actions. This is where our advertising packages come into play.
Advertising packages -
At Double Creations Publications we keep our advertising prices to a
minimum. The cost of mainstream glossy advertising in one of the
major magazines is way out of reach to most business's, with the
large business's holding the monopoly on the advertising industry. We
do not believe that advertising should cost hundreds to thousands of
dollars. Cost does not necessarily guarantee sales but does guarantee
that you must make more sales before you make profits. Advertising is
all about consistent exposure that places a photographic picture of
your business in the mind of the consumer, to be bought forward when
your services are required. For a web site reviews and advertising
work as your window display that draws the consumer to your website.
At Double Creations Publications we do
not believe in profiting at your expense but believe in supporting
and giving recognition and equality to all business's. Our
advertising cost start from as little as $20 per issue.
Review = discount
advertising - Take up the offer of a product or service
review and we will give you 50% off the total cost of your
advertising as a thank you for giving us the opportunity to showcase
your business. Our magazine would not be possible without the support
of other business's.
Support us and be rewarded
Tell your business friends about our
magazine, make sure they tell us you sent them and we will send you a
$20 money order if they take out full paid advertisement. There is no
limit to the amount of people you can refer. This offer does not
apply for the discount review offer.
In summary:
Our reviews are the appetizer that wets
the palette. The advertising is the main course that lingers on the
palette, tempting the consumer to purchase...being the dessert of
pleasure. Often the tummy is full and one must wait a little until
the main course settles before consuming dessert. This is why you see
large glossy ads in the one magazine for months on end.
Double Creations Publications provides
a review that introduces the product to the consumer and
generates the general interest. We then support business's by
providing low cost advertising, with further discounts, as we
understand the difficulties and cost involved in getting your
business out there and believe all deserve a fair go.
For further information and an
advertising kit email us at doublecreations@gmail.com
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